hero beauty

New Collection 2026

Beauty
Redefined.

Premium makeup crafted for the modern woman. Bold, effortless, and unapologetically you.

VOGUEELLEALLUREBYRDIEREFINERY29

4.9★

Avg Rating

200K+

Happy Customers

50+

Products

Why LUMÉ

Crafted Different.

🌿

Clean Formula

100% vegan, cruelty-free ingredients that love your skin.

💄

Long-Lasting

Up to 16 hours of wear without touch-ups.

🎨

40+ Shades

Inclusive shade ranges for every skin tone.

♻️

Eco Packaging

Recyclable packaging with a commitment to zero waste.

Bestsellers

Featured Products

Velvet Lip

Velvet Lip Crème

$28

Glow Foundation

Glow Foundation

$42

Eye Palette

Smoky Eye Palette

$48

Blush Duo

Satin Blush Duo

$35

brand story

Our Story

Born from a love of bold, clean beauty.

LUMÉ was founded in 2020 by two beauty obsessives who believed you shouldn't have to choose between performance and clean ingredients. Every formula is developed with dermatologists and tested on real skin — not just in labs.

We believe makeup is self-expression. That's why we create products that empower, not cover up.

The LUMÉ Promise

Good for you. Good for the planet.

🌱

Vegan

No animal-derived ingredients

🐰

Cruelty-Free

Never tested on animals

🧪

Dermatologist Tested

Safe for sensitive skin

🌍

Carbon Neutral

Offset 100% of emissions

Editorial

Live in Color.

lifestyle 1
lifestyle 2

Reviews

Real Women. Real Results.

★★★★★

"The Velvet Lip Crème is the only lipstick I've worn for 3 years. It stays on through coffee, lunch, everything."

— Sophia M., New York

★★★★★

"Finally a foundation that matches my skin tone AND doesn't break me out. LUMÉ changed my routine completely."

— Aisha K., London

★★★★★

"The packaging is gorgeous and the products are even better. I gifted the eye palette to my sister and she's obsessed."

— Mei L., Singapore

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Velvet Lip Crème

Lip Collection

Velvet Lip Crème

Your lips, but better — all day long.

★★★★★ 4.9 (2,341 reviews)

$28

A weightless, long-wearing lip crème that delivers rich, saturated color with a velvety matte finish. Infused with hyaluronic acid and vitamin E to keep lips soft and hydrated all day.

Select Shade

About This Product

The Velvet Lip Crème is our most-loved formula — a cult classic that delivers intense pigment in a single swipe. The lightweight texture glides on effortlessly and sets to a comfortable matte finish that won't crack or fade.

Formulated without parabens, sulfates, or synthetic fragrances. Dermatologist tested and approved for sensitive skin.

⏱️

16-Hour Wear

Transfer-proof formula

💧

Hydrating

Hyaluronic acid infused

🌿

Clean Formula

Vegan & cruelty-free

🎨

40 Shades

For every skin tone

Specifications

Finish

Matte Velvet

Size

3.5g / 0.12 oz

Key Ingredients

Hyaluronic Acid, Vitamin E, Jojoba Oil

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Glow Foundation

Glow Foundation

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Smoky Eye Palette

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Blush Duo

Satin Blush Duo

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Lip Gloss

Glass Lip Gloss

$22